Hand-coded websites for small businesses who want better than a template.
Most small businesses get sold a WordPress theme with their logo on it. Good Measure builds the actual site, hand-coded for the business, with one person responsible from brief to launch.
The speed and price come from using AI-assisted development properly. One person, working with modern tools, can deliver in days what used to take a team. Quality doesn't compromise for it.
Every project is scoped up front and quoted as a fixed fee. No hourly meters, no surprise invoices, no scope creep.
Section 01 · Build fees
Website project tiers
Pick the tier that matches the ambition of the build. Each tier is a fixed-fee, end-to-end package covering discovery, design, development and launch. Bolt-ons sit underneath if you need extras.
Tier 01
Foundation
For sole traders and very small businesses who need a credible online presence, fast.
£750 – £1,500 fixed fee
+ VAT
- Up to 5 pages
- Contact form and on-page SEO basics
- Technical SEO and analytics setup
- Domain and hosting setup
- 1 round of revisions
- 30 days post-launch support
Timeline 2 – 3 weeks · Deposit 50%
Typical buyer: a tradesperson, local service, or new business getting online for the first time. The job is credibility and a phone call, fast.
Most popular
Tier 02
Local
For established small businesses and small B2B firms ready to compete properly online.
£2,000 – £4,500 fixed fee
+ VAT
- Up to 10 pages, custom-designed
- Discovery workshop and sitemap
- Local SEO foundation: schema, GBP linkage, location signals
- On-page SEO and content optimisation
- Copy editing and structure across pages
- Performance tuning to Lighthouse 90+
- Up to 2 rounds of revisions
- 30 days post-launch support
Timeline 3 – 6 weeks · Deposit 50%
Typical buyer: a small B2B service firm, trades business, or local operator with two to four people involved in the decision. Lead quality matters more than lead volume.
Tier 03
Bespoke
For design-led brands and premium studios with specific requirements.
From £8,000 on enquiry
+ VAT
Bespoke projects don't fit a fixed package. Scope, design system, build complexity and timeline are unique to each engagement, and the work is quoted accordingly.
Typically commissioned via referral or introduction. Get in touch to start a conversation.
Timeline 6 – 12 weeks typical · Deposit staged
Section 02 · Example engagements
What each tier looks like in practice
Three anonymised projects from the studio, mapped to the rates above. Use them as anchors when scoping a new project; the maths is shown so you can build your own estimate.
Tier 01 · Foundation
Sole operator, single trade
5-page brochure site. Home, About, two service pages, contact. Quote form, click-to-call, analytics. Standard timeline, no bolt-ons.
£950Tier 01 base scope
Tier 02 · Local
Small B2B service firm
9-page site with discovery workshop, custom design system, on-page SEO, light copy editing. Two rounds of revisions.
£3,200Tier 02, mid-range scope
Tier 02 · Local + bolt-ons
Multi-location service
Core 10-page site plus a 20-pack of SEO-targeted location pages with structured data, and a full SEO audit and remediation plan. Multi-location service business across the South East.
£6,900Tier 02 ceiling £4,500 + 20-pack £2,400
All example prices + VAT
Section 03 · Bolt-ons
Add to any tier
Modular extras you can attach to a Foundation or Local project. Priced fixed-fee where the spec is clear, day-rated where it isn't.
| Add-on |
Scope |
Price |
| Extra page (in-build) |
Additional standard page added during the original build |
£125 – £250 each |
| SEO location landing pages |
Town/city-targeted pages with schema, internal links and unique copy. Volume discount available. |
£120 – £250 each
(20-pack: £2,400) |
| Copywriting per page |
From-scratch copy or thorough edit, including SEO intent and structure |
£90 – £225 / page |
| Booking / calendar integration |
Calendly, Cal.com, custom or native scheduling |
£325 – £750 |
| Performance optimisation pass |
Lighthouse audit, image/font/JS pipeline, Core Web Vitals tuning |
£325 – £650 |
| SEO audit + remediation roadmap |
Technical, on-page and content audit. Prioritised 90-day plan, delivered as a one-off engagement. |
£495 – £950 |
| Migration off another platform |
Move off Squarespace, Wix, WordPress or any builder. Includes 301 redirects and SEO preservation. |
£395 – £1,150 |
All bolt-on prices + VAT
Section 04 · Hosting
Hosting & the bits that go with it
Hosting scales with the project. The mechanics are the same at every level (hosting, SSL, daily backups, uptime monitoring, domain renewal passed through at cost); the performance and resource allocation scale up with the build complexity. Anything beyond hosting (edits, content updates, redesigns) is billed hourly or scoped as a project.
Tier 01 · Foundation
Foundation hosting
For Foundation-tier sites.
Hosting on a fast, modern platform. SSL certificate. Daily off-site backups. Uptime monitoring. Domain renewal passed through at cost.
£10 / month
or £100 / year
Tier 02 · Local
Local hosting
For Local-tier sites.
Everything in Foundation hosting, on a higher-resource hosting tier suited to busier B2B sites and multi-page builds.
£20 / month
or £200 / year
Tier 03 · Bespoke
Bespoke hosting
For Bespoke-tier and premium sites.
Everything in Local hosting, on premium infrastructure suited to design-led builds with heavier media, animation, and performance requirements.
£75 / month
or £750 / year
All hosting prices + VAT
Section 05 · Hourly & day rates
Ad-hoc work outside a project
For one-off jobs, fixes, consultancy, or any work beyond hosting. Tracked in 15-minute increments and reported transparently.
Half day (4h)
£275 / half-day
All hourly prices + VAT
Section 06 · The process
How a project runs
Step 01 · Discovery (free)
30-min call
No fee, no commitment. We talk about the business, what the site needs to do, what success looks like, and whether we're the right fit.
Step 02 · Fixed quote
Written proposal
Within 5 working days. Tier, scope, timeline, deliverables, exclusions and price, all in one document. No surprises.
Step 03 · Build
Weekly check-ins
Short weekly update with screenshots and a staging link. Async by default, calls when needed. You see progress, not just an invoice.
Step 04 · Launch & aftercare
Handover & support
DNS cutover, 301 redirects, analytics verified, training video for the CMS if relevant. 30 days of post-launch support on every tier.
Section 07 · What we don't do
Out of scope, referred out
Some things sit outside what Good Measure does well. Rather than do them badly, the honest answer is to refer to someone who does them properly.
For these, I'll point you to someone good rather than do them badly myself.
- E-commerce builds · Shopify or a Shopify specialist
- Brand identity & logo design · introduced to a brand designer
- Photography · introduced via the studio's production network
- Ongoing SEO retainers · introduced to an SEO specialist
- Brand strategy & positioning · introduced to a strategist
- Web apps, portals, anything with logins · not the right fit here
Section 08 · Things to know
The fine print, plainly
- VAT: All prices on this card are quoted excluding VAT. VAT is added at the prevailing UK rate on every invoice. Good Measure is VAT-registered through O Durnford Ltd.
- Payment terms: 50% on signed quote, 50% on launch for Tier 01 and Tier 02. Bespoke projects are staged. Net-14 invoicing.
- Stock imagery, fonts, third-party services: Passed through at cost.
- Hosting terms: 6-month initial commitment, then rolling monthly with 30 days' notice.
- Urgent or rushed work: sometimes possible, quoted on a case-by-case basis.